Sprout Social releases Total Economic Impact study conducted by Forrester

Sprout Social announced the release of a Total Economic Impact study conducted by Forrester Consulting that reveals how Sprout Social enabled customers to achieve a return on investment of 233% and a net present value of $1.3 million over three years with a payback period of less than six months. The commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that by eliminating manual work and providing quicker access to key business and consumer insights, Sprout Social enabled customers to boost productivity and focus on building impactful social strategies. The study also found that Sprout Social’s customers significantly reduced costs by consolidating their tech stacks and lowering their reliance on paid advertising through organic and employee-driven social campaigns.