Sprout Social launches series of AI features across platform

Sprout Social announced the launch of a series of new AI features across its platform that combines the power of Sprout’s proprietary machine learning and deep automation capabilities with OpenAI’s GPT model. The new features will be available throughout the Sprout platform, starting with additions to listening, publishing, customer care and advocacy. They build on Sprout’s strengths in user-centric design and its extensive, diverse customer base to create intuitive solutions that enable organizations to work smarter, unlock creativity and exponentially increase social media’s business impact. The first feature, Smart Query Suggestions, is currently in beta and will be widely available soon. It elevates Sprout’s Listening solution with GPT-powered query keyword recommendations to capture the most comprehensive insights. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work, and unlock nuanced understanding of social conversation.