SpringBig launches campaign follow-ups feature

springbig announced the launch of its Campaign Follow-Ups feature. The feature helps merchants increase member interactions by allowing users to design and implement multi-message campaigns, based on the consumer response data from the campaign as well as their in-store behavior. This new addition to our platform will greatly improve the overall ROI performance of a client’s marketing campaign. “springbig’s new Campaign Follow-Ups feature is our latest solution to address common marketing pain points,” said Jeffrey Harris, CEO of springbig. “Sending out a marketing campaign is only half the battle: it is essential to a merchant’s performance that members engage and follow through. With just a few simple steps, merchants can send targeted messages that remind and encourage members to interact with their content as they work to build their community.”