Spotify rolling out music videos in Beta to Premium Spotify users

Spotify blogged, in part earlier: “In the early neon-infused ’80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fans connected with artists around the world. Since then, not only have music videos become one of the many ways that fans discover and fall in love with artists, but iconic videos have become part of pop culture, igniting conversations and influencing style. They’re a powerful way for fans to discover and connect with music, and a natural fit to live on Spotify. That’s why we’re excited to launch music videos in beta for Spotify Premium users across 11 markets, adding another way to enhance the artist-to-fan connection. S…”They’re an important part of so many artists’ tool kits, and it’s a natural fit for them to live in the same place that more than half a billion people choose to listen to music.” Through Spotify features like Canvas, Clips, Artist Bios, Live Events, and Merch, artists are able to connect with new fans and loyal listeners in meaningful ways. Canvas visuals in particular have been shown to drive engagement, with users sharing, saving, or adding songs to playlists at a higher rate. The beta version of music videos on Spotify begins rolling out today with a limited catalog of music videos, including hits from global artists like Ed Sheeran, Doja Cat, and Ice Spice, or local favorites like Aluna and Asake.”…Other companies in the space include Alphabet (GOOG, GOOGL) through its YouTube unit, Sony ( SONY), and Warner Music (WMG).