Sportradar, Oddin.gg enter multi-year strategic partnership

Sportradar and Oddin.gg announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive Esports content to Sportradar’s betting operator clients around the world. The deal will support Oddin.gg’s growth ambitions in the expanding global Esports market, whose betting turnover was estimated to be EUR 83B in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider. Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed Esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas. Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.