SOBR Safe has initiated SOBRsure sales activities in Australia and New Zealand – via an international channel partnership with Drug Testing Business Success, the region’s leading drug and alcohol testing service provider. Drug Testing Business Success has deep experience in the transdermal alcohol detection industry, having represented the world’s most widely-used ankle bracelet for 14 years. Drug Testing Business Success intends to drive SOBRsure orders through a coalition of suppliers and a dedicated e-commerce website, with a focus on behavioral health and justice. Following a 90-day proof-of-concept, SOBRsure has been launched for sale and is in active client use.
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