SOBR Safe announces video update from Chairman, CEO Dave Gandini

SOBR Safe provided a comprehensive video update from Chairman & CEO Dave Gandini, discussing SOBRsafe’s evolved sales focus, its 2024 progress report and the Company’s go-forward strategy. Gandini said in part, “Thank you as well to the viewers who are taking the time to watch this presentation. I’m extremely pleased to be talking to our investors, potential investors, customers and anybody interested in the connected goals of transforming the lives of individuals struggling with alcohol issues. As many of you might have seen, SOBRsafe recently filed its Fiscal 2023 10-K report with the SEC. We encourage anybody with an interest in our story and progress to review that information on either the investor section of our website, or at SEC.gov. While the 10-K is obviously a great resource for investors, we wanted to communicate some additional color about our 2023 progress in expanding our line of SOBRsafe alcohol detection products and services, our sales outreach, our challenges, and our focus for 2024. After our 2022 uplisting from the OTC to NASDAQ, SOBRsafe spent a good part of 2023 taking a broad approach to potential sales markets for our technology, as our technology would appear to have near-universal applicability. The initial markets we targeted were the obvious choices: commercial fleets, school bus drivers, manufacturing, warehouses, construction – just to name a few. We were very well-received, and management saw the value of our technology BUT…we were not converting expressed interest to sales. Now clearly, we understand where we sit. SOBRsafe is an emerging growth company in a rather difficult small company environment. For the last few years, us little guys, the NOT Apple or Nvidia or Tesla, have had a tough time in this stock market. We also understand that both retail and institutional investors are looking for the same thing – companies that grow sales and have those growing sales lead to the generation of cash flow and net income. We want to be that type of company. There is an old saying that “you don’t fight the tape”. Well, for SOBRsafe to concentrate on customer segments with huge potential size – but with multi-year sales cycles – is a non-starter from both the market’s, and our management’s, standpoint. To affirm, we’re not abandoning these markets, but they will not be our primary focus for right now. So, if they’re not our sales focus, then what is? Well, what we discovered with all our outreach in 2023 was that there are business and services that already use different alcohol testing technologies, and, in these sectors, that use of testing is mandated. It’s not a want, it’s a need. These sectors already use alcohol detection products as a matter of standard procedure, but are hungry for evolved monitoring and screening solutions. So, what are these markets? Behavioral health and what we term the “justice” segment.”