Snap’s push to tempt creators appears to be working, WSJ reports

Snap’s efforts to lure creators and their followers back to its platform show early signs of traction, enticing popular internet personalities with a slice of the ad revenue their content generates, The Wall Street Journal’s Lindsey Choo and Meghan Bobrowsky report. The company behind the social-media app Snapchat-which previously lost creators after cutting a big payout program-started testing a new program last year that allows participants to earn a portion of revenue from the ads shown between their posts. The new revenue-sharing incentive, called the Snap Star program, opened up to all eligible users in April and has several thousand creators in it, the authors note. The program is part of a broader effort to reverse Snap’s declining sales.