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Snap to benefit from monetization recovery in midcap social media, says Loop

Loop Capital keeps a Buy rating and $20 price target on Snap as part of the company’s broader research note on Interactive Media & Services sector. The firm is bullish on a monetization recovery for the middle-cap social media names, with an adtech-driven rebound being supported by measurement improvements, the analyst tells investors in a research note, adding that expectations for continued ad monetization gains at Snap “look highly conservative”.

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