"Snapchatters (SNAP) love using augmented reality to try on products from beloved fashion brands, making the shopping experience personal, accessible, and fun. Today, we’re excited to announce Ray Tracing which is now available in Lens Studio to developers around the world. Ray Tracing is a technical capability that enhances the realism of augmented reality experiences by reflecting light on digital objects. Now, Lenses that feature AR diamond jewelry, clothing and so much more can reach ultra-realistic quality. Tiffany & Co is the first brand to leverage Ray Tracing on Snapchat with their new Tiffany Lock Lens. This Lens allows you to try-on Tiffany Lock bracelets using AR, and when you’re ready, purchase without leaving the app. The Lens is available globally to Snapchatters on iOS and Android," said the company in an earlier blog posting. Reference Link
Published first on TheFly
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