Six Flags partnering with Rokt for AI-powered ecommerce experience

Six Flags Entertainment has partnered with Rokt, an ecommerce technology company using AI to make transactions more relevant to each shopper, to offer more relevant experiences to the company’s customers. Rokt’s advanced AI unlocks additional revenue opportunities by presenting relevant offers to Six Flags customers purchasing tickets and season passes on its website. Six Flags is utilizing Rokt’s machine learning technology to present relevant offers from brands including Hulu, Hellofresh, and Homechef and more to each customer in the final stages of an ecommerce transaction, when they are most likely to convert.