Six Flags (SIX) is working with Alphabet’s (GOOG) Google Cloud to enhance visitor experiences and optimize business operations. This collaboration will involve using Google Cloud’s Vertex AI Conversation and other services to accelerate digital transformation at Six Flags, including the introduction of a virtual assistant powered by generative AI. Six Flags will also apply Google Cloud’s capabilities in AI, analytics, and infrastructure for operations, personalization, and customer experiences across Six Flags’ portfolio of parks. Six Flags’ virtual assistant, powered by Google Cloud’s Vertex AI Conversation, will be available later this year on the revamped Six Flags mobile app and park websites. On the app, the virtual assistant will guide visitors in planning their day at the park with personalized recommendations. On the website, it will answer customer queries, reducing the need for interaction with live agents.
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