Six Flags Entertainment announced that it has launched the largest digital alliance in the theme park industry, partnering with Google (GOOGL), HCL Tech, Dell (DELL), Snowflake (SNOW), Fueled, and Pure Imagination Studios. The digital alliance-a first of its kind in the theme park industry- will offer cutting-edge technologies from best-in-class companies to benefit both guests and team members. The new latest technologies will revolutionize the guest experience by introducing immersive and interactive elements that are unparalleled in the theme park industry. Leveraging data-driven personalization, we’ll provide tailored experiences for each guest, setting a new standard for customer engagement. The digital alliance is poised to unveil these groundbreaking innovations in the coming months.
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