Sirius XM unveils new SiriusXM Streaming app, priced at $9.99 per month

At SiriusXM’s Next Generation Industry & Press Preview, the company revealed its refreshed brand platform and identity – including a new logo, master color palette, and mascot – which it says “bring to life the company’s brand proposition of bringing listeners closer to what they love.” SiriusXM’s updated brand accompanies the unveiling of the company’s next generation Streaming app, new pricing, original programming, and more, the company added. The company unveiled the new SiriusXM Streaming app, rolling out to subscribers across North America beginning on December 14, and the newly-priced Streaming All Access Plan for $9.99 a month. “The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our company. And this launch is just the beginning; we will continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in. From can’t miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love,” said Jennifer Witz, CEO, SiriusXM.