Singing Machine unveils new karaoke products at New York toy fair

The Singing Machine Company showcased its newest toy preview at the 2023 New York Toy Fair held between September 30 to October 3, 2023. This is one of the most important toy industry gatherings for the introduction of new products. The event is widely attended by major US and international retailers, distributors, media, and major toy licensors. The Singing Machine successfully leveraged this event to promote their new Sesame Street-branded karaoke products, targeting preschool age children and their parents. These products have been well received in customer feedback for the dual benefit of providing quality entertainment while incorporating key educational opportunities for parents. Singing Machine’s newest assortment included the debut of its Sesame Street karaoke products featuring beloved characters such as Elmo, Cookie Monster, Big Bird and Abby Cadabby. The Company also debuted its latest innovative wearable karaoke backpack line featuring everyone’s favorite Sesame Street characters.