Singing Machine enters hospitality market with karaoke venue concept

The Singing Machine Company intends to enter the socialized entertainment hospitality market with an innovative new karaoke venue concept. Through a newly established subsidiary, the Company has executed a lease for a 10,000 square feet hospitality venue in the heart of NoMad, a highly desirable nightlife neighborhood in Manhattan. The Company initially targeted this area in New York City based on its particularly high concentration of bars, restaurants and other keystone nightlife venues. Overall, the area is considered a top destination for tourists and locals alike. The Company anticipates opening its first karaoke venue by summer 2024 with goals to open multiple locations throughout the country. The NoMad venue, which will serve as the flagship location, is expected to deliver an unprecedented combination of immersive karaoke technology and stunning audio-visual capabilities, enhanced by a highly curated, upscale food and beverage selections. Guests will be able to partake in these amenities through a variety of options within the venue, including luxurious private karaoke rooms, elevated dining options, and a lively bar, featuring a curated mixology menu.