Singing Machine announces expanded retail presence with Walmart

The Singing Machine Company (MICS) announced it has launched a new party accessory product line, now available at approximately 866 Walmart (WMT) stores nationwide. The new program announced will be merchandised inside the Walmart Celebrations Party & Occasions department and will feature Singing Machine’s newest party accessory, its Celebration Mic. “We are very pleased to expand our relationship with Walmart,” commented Gary Atkinson, CEO of the Singing Machine. “As the largest U.S. retailer, and our largest single customer, Walmart is a critical part of our consumer electronics sales model. We had very positive results from expanding into the revamped consumer electronics department in 2022, and we see this new opportunity as a promising area of growth for our Company in 2023 and beyond.”