Singing Machine announces new partnership with Vendo Commerce

The Singing Machine Company (MICS) announced it has engaged Vendo Commerce to help maximize sales opportunities through Amazon’s (AMZN) online platform. Vendo is a full-service digital growth company specializing in e-commerce strategies for Amazon and Walmart.com and is part of the PLTFRM group of companies. “We are very pleased to launch our relationship with Vendo,” commented Gary Atkinson, CEO of Singing Machine. “Vendo is a well-respected firm in the e-commerce space. We believe that they are world class experts in leveraging Amazon, Walmart and Target in particular, and this overlaps extremely well with our largest retail partnerships today. With Vendo’s assistance, we believe we can expand our retail sales through Amazon to ultimately equal or even exceed our Walmart and Target sales levels.”