Singing Machine announces distribution, license agreement in People’s RoC

The Singing Machine Company announced a new country-wide license agreement for the exclusive marketing and distribution of the Company’s karaoke product portfolio in the People’s Republic of China, RoC. The Company entered into this agreement with Zhuhai Fullwing Electronic, a leading consumer electronics distributor operating throughout the Chinese market. Gary Atkinson, the Company’s CEO, commented, “We are excited to launch the Singing Machine brand and our market-leading karaoke products in the China market. Chinese consumers actively seek out US brands, placing a premium on our reputation for quality and innovation. We know the China market is passionate about singing and karaoke; and this new market for us is widely considered the largest single karaoke market in the world today. We look forward to telling our brand story to an entirely new audience and sharing the joy of Singing Machine across China.”