Sinclair Broadcast Group announced a strategic partnership that will integrate Futuri’s advanced AI-driven sales system, TopLine, into Sinclair’s 186 owned and or operated television stations, spanning 85 markets. The decision to adopt TopLine AI follows a successful pilot program initiated during the summer 2023. The pilot demonstrated the tool’s effectiveness in improving sales efficiency and revenue growth. TopLine combines AI technology with sales research and data-driven presentations, empowering sales teams to extend into new categories, get more appointments, and reach new types of buyers.
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