Sinclair Broadcast begins generative AI usage

Sinclair announced the company has taken its first steps into usage of generative artificial intelligence within its original content to reach more audiences globally in their native languages. Sinclair will begin using AI for language translation beginning with “Petko Unfiltered,” a Tennis Channel series with network analyst Andrea Petkovic, a former WTA world #9 player. “Petko Unfiltered” provides an in-depth and unfiltered first-person perspective on trending tennis topics. The episodes, which are recorded and presented by Tennis Channel in English in several European countries and on its second network T2 in the United States, will be translated into Spanish to air on Tennis Channel in Spain beginning later this month . For this initiative, Sinclair has collaborated with HeyGen, a leading generative AI video company, specializing in voice translation and lip-sync services, transforming the way businesses use video to enable global storytelling.