Sinclair announces partnership with U.S. tennis tournaments

Sinclair (SBGI) announced a partnership with the ATP, WTA, and participating U.S. based tennis tournaments. The agreement creates a solution for brands to engage with tennis fans, including onsite, on-air and online, allowing for a continued brand narrative across the season. For the first time, sponsors will have access to both the ATP Tour and Hologic WTA Tour calendar of events in the United States, and all of Sinclair’s Tennis Channel properties-including Tennis Channel, TennisChannel 2, the Tennis Channel app and website, and other digital platforms-under a single sponsorship package.