Similarweb acquires Admetricks, terms undisclosed

Similarweb announced the acquisition of Admetricks. Founded in 2012 in Santiago, Admetricks will advance Similarweb’s mission of providing the most comprehensive data, analytics, and optimization tools for digital marketing and advertising. Admetricks supports multimillion-dollar ad campaigns, as well as diverse clients with significant growth potential. Admetricks will continue to operate as Admetricks, a Similarweb company. Financial terms of the acquisition were not disclosed.