Samsung, SoundHound team with White Castle to deploy digital signage technology

SoundHound (SOUN), “a global leader in voice artificial intelligence AI,” and Samsung Electronics (SSNLF) announced that they will be working together with White Castle, “America’s first fast-food hamburger chain, to deploy next-generation, voice-enabled outdoor digital signage technologies that will revolutionize the way that brands interact with consumers. … With White Castle Cravers everywhere hungry for our hot and tasty menu options, we are investing in processing orders at the drive thru even more swiftly,” said Mike Guinan, Vice President of Operations Services at White Castle. “By working with tech innovators at SoundHound and Samsung, we’ve been able to create an engaging ordering experience that customers are loving. It’s the model for tomorrow today – and evidence of how friendly technology and great partners can be a game changer,” said the companies in a statement.