Salesforce (CRM) announced plans to invest $6B in its UK business through 2030. This new commitment from Salesforce, which has operated in the UK for 25 years, will support UK and European companies’ transformation into Agentic Enterprises. The investment bolsters Salesforce’s ongoing commitment to the UK, extending a previous five-year investment of $4B made in 2023 and the selection of London for its first AI Center. “We are doubling down on our long-standing commitment to the UK with this significant investment,” said Marc Benioff, Chair and CEO, Salesforce. “We’re delighted that the UK, already a vital talent and innovation center, will become our AI hub for Europe, driving product innovation for customers across the region.”
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