Salesforce, Google team for productivity, ‘powered by Generative AI’

Salesforce (NYSE: CRM) and Google (GOOG) announced an expansion of their strategic partnership to bring together Salesforce, and Google Workspace, to drive productivity with AI. “This partnership will deliver new bidirectional integrations that allow customers to bring together context from Salesforce and Google Workspace, including Google Calendar, Docs, Meet, Gmail, and more, to power generative AI experiences across platforms With these integrations, users will be able to seamlessly work across platforms through Salesforce and Google Workspace’s generative AI assistants, Salesforce’s Einstein Copilot, and Duet AI in Google Workspace. Customers can use their own account, contact, and opportunity data from Salesforce to generate customized G This expanded partnership will help drive increased productivity by providing the right data and context at the right time, and unlocking generative AI benefits in the flow of work. With this integration, users will be able to: — Generate personalized content across Google Workspace and Salesforce: Users will be able to generate personalized and contextual Workspace content, including emails in Gmail, content in Google Docs, and more, from Workspace or Salesforce, by seamlessly accessing relevant Salesforce information on prior meetings, customer interactions, and sales outcomes: Keep Salesforce records up-to-date with context from Google Workspace Users will be able to leverage Google Workspace data to automatically..Drive automation at scale: Users will be able to automate processes and…,” said the release in part.