Sabre selected by Virgin Australia as preferred NDC IT technology provider

Sabre has been selected by Virgin Australia to power its future New Distribution Capability – NDC – connection. Virgin Australia will use Sabre’s NDC IT capabilities, together with its Global Distribution System, to both create and distribute innovative offers and rich, customised NDC content. Virgin Australia will deploy Sabre technology to power its future retailing efforts across both direct and indirect channels. The carrier recently chose two new solutions from Sabre’s Retail Intelligence suite, together with renewing its multi-year Sabre distribution agreement that includes the future addition of NDC content.