Sabre selected by Air India to distribute content to Indian travel agencies

Sabre and Air India, India’s global airline, have signed an enhanced distribution deal that builds upon their partnership announced in April 2023. Travel agencies in India will have access to Air India’s domestic content through the Sabre Global Distribution System from 1 January 2024, offering Indian travel buyers an expanded portfolio of fares and seats. Air India also has the added ability to distribute New Distribution Capability content globally through Sabre’s travel marketplace in the future. This year, the two companies signed a new distribution deal that provided travel buyers globally with access to Air India content through Sabre’s travel marketplace. That agreement gave travel agencies outside of India access to Air India’s domestic and inter national flight options, while agencies within India could shop international fares. That agreement has now been expanded to include the carrier’s domestic content for points of sale within India.