Rubrik unveils backup and recovery solution Salesforce Data Protection

Rubrik (RBRK) unveiled Salesforce Data Protection in a blog post. A backup and recovery solution for Salesforce Core Platform data, the new offering is powered by the robust data security capabilities of Rubrik Security Cloud, a unified platform that consolidates data protection across SaaS, cloud, and on-premises environments, simplifying management and enhancing operational efficiency. This offering adds to Rubrik’s existing data protection for SaaS tools like M365 and Jira. “According to Gartner, by 2028, 75% of enterprises will prioritize backup of SaaS applications as a critical requirement, compared with 15% in 2024. Many of the largest organizations in the world rely on Salesforce (CRM) as their CRM app that powers their business operations, helping them drive revenue faster,” the company said. “As the single source of truth for many downstream financial applications, Salesforce users cannot risk costly downtime caused by accidental errors or cyber events that can trigger a cascading effect across their interconnected systems.” Extending Rubrik’s data protection capabilities, Salesforce Data Protection helps Salesforce admins, IT, and security leaders proactively establish a reliable backup and recovery strategy. When they do find themselves in the wake of a data loss incident, operations can return to “business as usual” quickly – all within a single platform designed to simplify management, reduce costs, and enhance security. Built on a zero-trust architecture, Salesforce users can reap the benefits of Rubrik’s air-gapped, secure backups to protect against unauthorized access and ransomware attacks, ensuring their data remains secure.