Roku expands measurement partnership with iSpot.tv

Roku announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem…As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct and programmatic advertisers fast, reliable metrics that demonstrate the unique reach, frequency, verified ad exposures, and outcomes delivered across ads running on the Roku platform. In addition, iSpot will integrate Roku’s Advertising Watermark to validate the authenticity of video ad inventory originating on the Roku platform. iSpot will gain access to Roku’s exclusive, authenticated audience information. These assets will strengthen iSpot’s ability to connect audiences deterministically across linear TV and streaming on Roku. The partnership will bolster iSpot Data Connect, its next-generation audience measurement infrastructure, which powers currency and outcome measurement for the industry.