Roku and Cross Screen Media expand partnership for cross-channel measurement

Roku announced an expanded partnership with Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs. Cross Screen Media’s agency customers can now accurately measure spend on Roku inventory and through Roku’s Ad Platform. Agencies can also leverage Roku’s ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV. The expanded partnership augments the existing capability for agencies to efficiently reach their target audiences by activating campaigns on Roku’s premium inventory through unique first-party data.