Earlier today, Roku (ROKU) announced what it called “a first-of-its-kind partnership” with Shopify (SHOP) that gives viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. “In this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to ads being streamed on the platform. Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a completely new advertising channel for Shopify merchants to explore. Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners,” the companies stated. In afternoon trading, Roku shares are up $7.78, or over 11%, to $75.65.
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