Formula E expands CBS Sports partnership, strikes U.S. streaming deal with Roku

Formula E, the world’s first all-electric FIA World Championship motorsports series, announced ground-breaking new broadcast distribution partnerships in the U.S. that will see long-standing partner CBS (PARA) air more live races than ever before and introduce Roku (ROKU) as the streaming home of Formula E. Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated prominently on Roku’s platform. Roku users who subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round. Formula E, CBS Sports, and Roku announced the pioneering multi-year broadcast deal for the U.S. market following the first ABB FIA Formula E World Championship race at the Portland International Raceway in Oregon. Last week, Formula E confirmed that the series will return to Portland in season 10 when the new broadcast partnership will be active.