Rivian targets gas-powered vehicles with $5,000 ‘electric upgrade’ discount

In an announcement on its website, Rivian (RIVN) said, “For eligible purchasers or lessees of Rivian vehicles who trade in an eligible vehicle as part of the purchase or lease of a qualifying Rivian R1 vehicle, Rivian will provide a discount toward such purchase or lease of a new Rivian R1 vehicle in the amounts indicated in these rules and charging for your new Rivian R1 vehicle at Rivian Adventure Network charging sites at no additional cost for one year. This offer is open only to residents of the United States or Canada who have reached the age of majority in their jurisdiction of residence and who trade-in an eligible vehicle toward the purchase of a qualifying Rivian R1 vehicle. To qualify for the discounts toward the purchase of a Rivian R1 vehicle, you must trade in a vehicle that meets the requirements described in the list below: 2018 or newer Ford (F): F-150, Explorer, Expedition, Bronco excluding Bronco Sport; 2018 or newer Toyota (TM): Tacoma, Tundra, Highlander, 4Runner; 2018 or newer Jeep (STLA): Grand Cherokee, Wrangler, Gladiator; 2018 or newer Audi (AUDVF): Q5, Q7, Q8; 2018 or newer BMW (BMWYY): X3, X5, X7. Rivian R1 vehicle discount: Eligible purchasers/lessees who qualify under these rules will receive a discount toward the purchase or lease of a qualifying new Rivian R1 vehicle in the following amounts: R1T Standard, Standard+ Pack – $3,000 / $4,500 CAD; R1T Large Pack – $4,000 / $6,000 CAD; R1T Max Pack – $5,000 / $7,500 CAD; R1S Large Pack – $1,000 / $1,500 CAD.”