Reed’s (REED) announced a new distribution partnership with Loblaws Companies Limited (LBLCF). This distribution channel grants Reed’s access to 500 Loblaws’ stores across Canada, bolstering the Company’s current Canadian footprint. Reed’s and Virgil’s sodas are now showcased in the new craft soda section and will provide Loblaws consumers with a "better-for-you" option. "We are excited to partner with Loblaws and help launch their new craft soda section with our fan favorite Reed’s and Virgil’s craft sodas," said Norman E. Snyder, CEO of Reed’s. "Loblaws not only has a leading presence in Canada, but also mirrors our commitment to providing high quality products that contain natural, "better-for-you" ingredients. We look forward to mutual success in serving the natural-focused consumer across Canada."
Published first on TheFly
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