Reed’s announces local UK copacker partner to accelerate market expansion

Reed’s announced a new manufacturing partnership with Somerset Cider Solutions, a leading UK beverage manufacturer in Bristol, UK. This partnership gives Reed‘s a cost-effective way to produce Virgil’s sodas close to the market, which will ultimately lead to significant growth for the Company. “We are excited to partner with Somerset Cider Solutions and Empire Bespoke Foods to write a whole new chapter for Virgil’s in the UK,” said Norman Snyder, CEO of Reed’s. “The UK has been a very strong market for our classic, bold flavors of Virgil’s sodas. However, as a result of inflationary pressures, pricing to consumers has increased disproportionately within the market segment. This new model will get us to market much more efficiently, allow us to be more price competitive, and position the brand for further expansion. We also anticipate leveraging this production model in the EU in the near-term and in Asia later in 2023 or 2024.”