QReal completes paid engagement to create SNAP AR Lens

QReal announced the completion of a paid engagement to create an interactive SNAP AR Lens in partnership with KillaBears and M7 Innovations. This lens has demonstrated extraordinary initial activations while pushing the boundaries of AR and Web3. Leveraging SNAP’s new IGLD technology, this interactive KillaBears AR Lens experience offers purchasable upgrades to customize an ultra-realistic Killabears Digital Avatar. Each upgrade aligns with a storyline from the Killaverse folklore, extending the Killabears IP to the SNAP community and allowing to ’embody’ a few of the popular Bears from the franchise.