PSQ Holdings initiated with bullish view at Roth MKM, here’s why

Roth MKM initiated coverage of PSQ Holdings with a Buy rating and $8.50 price target. The analyst views PSQ as a speculative, high-risk, high-reward investment in an early-stage commerce and advertising platform catering to the parallel economy. Key to the company’s success is its recently launched e-commerce marketplace, which could be the biggest growth catalyst to fulfilling fiscal 2025 sales projections, which grows seven-fold from current levels, yielding improved margins, the analyst tells investors in a research note.