Prudential and Vitality Global in 10-year, expanded partnership

Prudential Financial and Vitality Global have entered a 10-year, expanded partnership. Under this agreement, Prudential will leverage Vitality’s model to promote healthier lifestyles to complement its Total Wellness offering throughout Latin America. This new agreement expands on the successful partnership the two firms launched in 2020 to offer health and wellness services in Brazil and Argentina through the Vitality program. This collaboration supports Prudential’s broader strategy of expanding access to a suite of physical, mental and financial wellness solutions across emerging markets in Latin America and beyond. "Based on the outstanding results of our joint offering in Brazil and Argentina and aligned with our mission to democratize access to Wellness, I am proud that our expanded partnership with Vitality will allow Prudential to help more people to live longer and better lives," said Federico Spagnoli, vice president, International Wellness Solutions at Prudential International Insurance. "This collaboration will enable our growth in emerging markets by delivering the differentiated products customers need and want."