Proximic by Comscore and Epsilon announced a partnership with Epsilon for global cross-screen contextual data. Epsilon will utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital-the company’s adtech platform for performance-based, personalized digital media at scale. Proximic by Comscore will deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations.
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