Potbelly launches reimagined Potbelly Perks loyalty program

Potbelly Corporation unveiling a reimagined Potbelly Perks loyalty program. Complete with a collection of all new benefits for loyal fans of the brand, the relaunched program rewards members faster than ever before, makes more of the menu available for rewards redemptions and introduces bankable Coins in place of the brand’s former Points program. Like previously, members earn rewards, Coins, based on the amount of dollars they spend each visit. However, in the past, Points could only be redeemed for entrees once 1,000 points were earned. Now, redeeming for menu items begins at 200 Coins, and menu items available through Perks Coins include Sides, Cookies, Shakes, Fountain Drinks and more, in addition to the entrees. Customers earn 10 Coins for every $1 spent, with higher member levels earning more Coins per dollar.