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Planet Fitness price target lowered to $88 from $96 at Piper Sandler

Piper Sandler lowered the firm’s price target on Planet Fitness (PLNT) to $88 from $96 and keeps an Overweight rating on the shares. The firm is transferring coverage of the stock to the Beauty & Wellness list, arguing there is a clear intersection of Beauty, Fitness, and Wellness that has been strengthened by post-COVID self-care trends, the analyst tells investors. The firm views Planet Fitness similarly to Ulta (ULTA), with both having a bigger box format and broader price-point offering. Despite some fear-causing miswording during its Q1 call, Piper Sandler sees little risk to the company’s unit build-out and sees upside reward “largely outweighing” the downside risk.

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Published first on TheFly

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