Piper Sandler analyst Korinne Wolfmeyer remains a buyer of Elf Beauty (ELF), saying today’s announcement of a $1 price increase should be enough to at least offset tariffs to protect gross profit dollars, “if not protect even more given the pause on Chinese tariffs.” The August 1 timing of the increase comes a bit earlier than anticipated, giving Piper some optimism that the back half sales lift it embeds for fiscal 2026 from potential pricing actions could come earlier and help support stronger estimated full year sales growth than its current 9%. Piper keeps an Overweigh rating on Elf with an $81 price target
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Read More on ELF:
- Elf Beauty says prices going up by $1 starting August 1
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