Perion Network announced its first domestic demand side platform, or DSP, partnership in China with Way.io through its programmatic digital out of home, or DOOH, platform, Hivestack. Hivestack’s platform is already integrated with 16 DOOH media owners in China, covering an network of over 1M screens across more than 93k sites and generating access to 203B impressions amongst a variety of audiences and popular advertising seasons.
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