Pepsi on Tuesday unveiled a new logo and visual identity system, the first update of the Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, the company said in a statement. "At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives," said Mauro Porcini, SVP & Chief Design Officer of PepsiCo. "We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come."
Published first on TheFly
See today’s best-performing stocks on TipRanks >>
Read More on PEP:
