Penn Entertainment announced that its wholly-owned subsidiary Penn Sports Interactive has entered into a long-term, multi-faceted partnership with Quail Hollow Club and the Wells Fargo Championship ahead of the launch of regulated online sports wagering in North Carolina. Under the agreement with Quail Hollow Club, Penn secures market access for its online sports wagering platform ESPN BET in North Carolina, subject to regulatory approvals. Additionally, ESPN Bet will become the exclusive official betting operator of the Wells Fargo Championship, a PGA Tour Signature Event held at Quail Hollow Club in Charlotte. As the event’s official betting operator, ESPN Bet gains access to various marketing integrations, including the opportunity to activate and engage golf fans on-site during the tournament.
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