Penn Entertainment and the National Hockey League, or NHL, announced a partnership that designates Penn‘s online sports betting brands, ESPN BET in the U.S. and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL. As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP rights, and media and marketing integrations across League programming and premium NHL experiences. ESPN BET, which launched on November 14 in 17 states, is a newly-branded online sportsbook operated by PENN Entertainment that combines ESPN’s industry-leading brand and multiplatform reach with Penn Entertainment’s proprietary in-house technology and deep sportsbook operational expertise. Penn’s entitlements will begin immediately and span the NHL regular season, Stanley Cup Playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series and 2024 NHL All-Star Weekend. The partnership between Penn and the NHL will also include collaboration for best-in-class game integrity procedures.
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