Peloton announced the appointment of Lauren Weinberg as Peloton’s new Chief Marketing Officer, or CMO. “She will replace Leslie Berland. Weinberg brings over 20 years of expertise as an insights-driven marketing leader. She will serve as a member of Peloton’s leadership team, reporting directly to CEO Barry McCarthy. Weinberg will oversee brand and product marketing, growth marketing, creative, consumer insights, membership, and global communications… Weinberg joins the team from Intuit, where she served as SVP, Chief Marketing and Revenue Officer for QuickBooks,” the company stated.
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