Verizon Communications (VZ) confirmed the appointment of Leslie Berland as Executive Vice President and Chief Marketing Officer, effective January 9, 2024. Berland brings over two decades of strategic and creative marketing expertise, transforming world-class brands such as Peloton (PTON), the company said in a statement. Overseeing Verizon’s global marketing strategy, Berland will join the company’s executive leadership team and report directly to Hans Vestberg, Verizon Chairman and CEO. “There has never been a more transformative time for our industry. While our networks and technology are core to realizing the promise ahead, the strength of our brand is critical to delivering on our strategy and maintaining our momentum,” said Vestberg.
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