PayPal launches PayPal Ads Manager

PayPal (PYPL) unveiled PayPal Ads Manager, allowing the tens of millions of small businesses that use PayPal to become their own retail media networks and generate new revenue streams. With 99.9% of all businesses in the U.S. being small businesses, PayPal Ads Manager will help small businesses create billions of new advertising impressions for brands of all sizes by utilizing a fast-growing and highly profitable segment of digital advertising. With no upfront cost and no minimum commitment, PayPal is democratizing the power of retail media networks, enabling small businesses to earn money from their existing store traffic. PayPal Ads Manager will simplify the traditionally complex process by allowing small businesses to simply opt in, integrate an SDK in minutes, and select their advertising preferences. This creates new advertising inventory that brands of all sizes can use to get in front of high-purchase intent shoppers. PayPal will then automatically place and serve the relevant ads based on those preferences and other factors – eliminating the need for a small business owner to manually select ads that are published. Once shoppers start seeing the ads, small businesses can control and monitor their performance and controls within a familiar environment, their PayPal Merchant Portal. PayPal Ads Manager will be available in early 2026, starting in the United States with the United Kingdom and Germany to follow.